🎨 Design diaries

What's after this?

A person staring down an empty road, the city skyline illuminated by the sunset, in a pixel art style. Image created in Midjourney.

A person staring down an empty road, the city skyline illuminated by the sunset, in a pixel art style. Image created in Midjourney.

As you progress in your career–be it as a creative, designer, researcher, or content designer–you may find yourself at a confusing crossroad. You are passionate, but you feel disillusioned. You want to reignite the excitement you felt as a junior, but you are jaded from your years of experience. You want to think about your next step, but the daily grind of work pulls you in. You are tired, yet you aspire for more.

Deciding what to do next, choosing the next path in your metaphorical journey, requires inner focus, a bit of introspection. There are so many paths we can take, so many possibilities that it sometimes turns too daunting, scary. There are also tons of resources and writing about this; I’m not the metaphorical wizard with all the answers. But if you find yourself avoiding this process or unsure of where to begin, here are four to get you thinking:

  • The path of climbing

  • The path of entrepreneurship

  • The path of renewal

  • The path of harmony

Like a hero setting out into the unknown, all four require a change, in yourself, in your mindset, in your perception; all are worthy and worth it. As you read, pay attention to your reactions—what resonates with you, what sparks a thought, and what feels utterly unappealing. Choose your own adventure and see where you go.


The path of climbing

In a practical sense, climbing means advancing your title or role within companies in your industries. You could grow within one or move between multiple companies. You could focus on being a leader in your craft, manage a group of people or a combination of both.

There are many variations to climbing, but the change required is the same: going beyond yourself, beyond your personal contributions, in many senses. You will need to guide or mentor people, you will need to influence in many directions, and you will need to systemically understand your company inside and out.

So far, you've likely gauged success on your individual achievements. If you choose on this path, but solely prioritise your own interests, you might face failure. In the hero’s journey, you turn into the villain—someone others avoid working with, despite any material success you bring to the company.

Part of the change is shift your mindset. How can you empower others or use your influence to bring positive changes. Consider how the people around you can excel and grow within this corporate system. Where can you create changes across the organisation that uplift everyone?


The path of entrepreneurship

Listen, we are in a different era. In the past, being in a corporate setting guaranteed much to your life–advancements, stability, a ladder to success. That is not necessarily the case anymore. There is so much opportunity that can be made for yourself.

Freelance, fractional and part-time work gives you the choice of what you want to work; the choice to walk away from a project, the choice of when you work, the choice of where you spend your time. The path of entrepreneurship is not easy, but it is exciting. You will grow at a rate you’ve never seen in yourself, you will see how much more you are capable of.

The change you need to make is keeping the excitement. You will need to find a consistent source of energy; you will need to know how to refill it. Venturing on your own is tough. You will be alone, though the internet has helped build communities to combat this.


The path of renewal

Discovering that design, or related fields, might not be your calling is perfectly fine. It's a blessing to gain this insight early on. Now, you have the chance to explore what truly brings you joy. Maybe you've picked up on some hints along the way—a passion that lights you up.

Choosing this path doesn’t mean you throw away everything you know; the skills you have will be valuable no matter what you choose. There may be smaller leaps, like designer to product manager or researcher to designer. There may be huge leaps, like designer to lawyer.

The key change you'll need to embrace is flexibility. Your skills can span across various fields, allowing you to apply them in diverse ways. Flexibility means recognising that you can transfer skills over and learn new ones. However, you can't shift directly from being an expert designer to say…an expert beekeeper. You'll need to relearn and become a novice again. Flexibility means acknowledging what can and cannot be transferred and being open to starting anew.


The path of harmony

When you look at your life, does it all fit together smoothly? Are you exactly where you want to be in every aspect? Maybe there are areas that feel lacking, but you haven't had the chance to address them, to achieve balance. There might be numerous goals beyond your career that demand equal, if not more, time and attention: expanding your social circle, deepening connections, or spending more time with loved ones.

Choosing this path requires dealing with baggage, often difficult to voice. We've been conditioned to believe that prioritising anything outside of our careers means sacrificing success. But in reality, finding fulfilment beyond work is what truly leads to success. It means more energy, better decision making and general happiness about your day-to-day.

The change you need to make is prioritising harmony. Perhaps work has always taken precedence, but now it's time to elevate other aspects of your life to the same level of importance. How will you navigate that? It’s not just setting strict work hours–it’s about letting go and giving more space to the other aspects of your life.

Further writing


I've explored various paths in my career, but I've mainly followed the path of climbing. I once believed it was the sole route to take, but now I'm exploring the path of harmony. Surprisingly, my productivity hasn't waned; in fact, I feel like I’m flourishing. I find it easier to make decisions and tackle challenges with renewed energy. Which path caught your attention?

Inclusion is part of your goals, you just need to be deliberate

You go with what you know. You’ve learned from the past. You’ve seen the results. Maybe you learn a new way of organizing or communicating. Maybe you get a new insight from feedback. Maybe something changes in the world around you. But your course stays the same. Everyone else is doing it.

Then something comes up. A new perspective, a problem you didn’t think about before. You understand it’s the right thing to do, but what can you do? You don’t know how to do it. It’s not the time or place. There are more pressing issues. No one else is doing it. Too much is unknown. You stay the course.


Exclusion happens by staying the course. It’s easy to keep the same views, the same processes, the same consumers. Inclusion breaks the mold and that comes with discomfort. Inclusion means recognizing who you exclude and how you do it in your processes, your work culture, and your leadership. It won’t happen overnight and even in a quarter, and thus deemed insurmountable.

Organizations that view inclusion this way will ultimately fail. People notice when they feel left out from a product or service and choose one that makes them feel included. It will take extensive work to recognize biases, calling them out, and shaping morality in an organization. While you do this work, you can tackle the everyday exclusion in your product. 

Luckily, inclusion is already part of your goals, your company OKRs (objectives and key results). Here’s how you can take deliberate action towards inclusion.


OKRs are unique to each company, but they probably share the same themes: increase revenue, delight and engage users, build quality systems, and keep employees engaged. Let’s break down each theme and where inclusion comes in.

Increase revenue

Your company needs revenue to keep the lights on and pay your salary. Typical solutions for increasing revenue include reducing the cost of business, expanding service offerings, or increasing prices. However, these solutions tend to keep the same audience in mind: your current users. Consider how much you leave on the table with this base.

For example, many tech companies focus on younger, tech-savvy people when building and showcasing their products. What if you focused on making your products and services to work for the older generations?

By 2040, 16% of Asia’s population will be older than 65 (that’s double from 2015). This group’s spending power will also double, almost $8.6 trillion. Imagine the opportunity you’ll exclude by not focusing on basic features that older populations use, like text resizing or voice input. These features expand to benefit everyone, from people with disabilities to distracted drivers on the road.

Delight and engage users

Your company needs people to enjoy what you’re offering, whether the user interface is easy to use, the customer service solves all their problems, or the product is simply better than others on the market. If people feel excluded from what you’re offering, they will ultimately disengage and seek other services.

Hair and personal care products notoriously exclude people of color, from product offerings to advertising to even placement in the aisle. Inclusion to big brands meant running campaigns with professional models of all skin tones, but it didn’t solve the core issue. People disengaged and spent their money on brands created by them, for them. Walker & Company and Sundial Brands created products specifically addressing the needs of people of color, ultimately leading big brands to acquire them to capture the market.

Look at who you exclude from your offerings and how you can engage beyond the surface level of illustrations in a user interface or photos in an ad campaign. For example, if you’re building facial recognition software, examine if it is being built by a diverse group of people and testing on a diverse group of people?

Build quality systems

Your company’s systems need to be stable and easy to work on. Reliability ensure people have a great experience using your products. Quality in your systems ensures engineers can easily develop and maintain new features or update to the latest operating systems. The typical culture of “move fast and break things” to test new ideas and iterate in a fast-paced world, leaving quality system making to when time is available.

However, this culture excludes people reliant on quality systems. About 15% of the world’s population live with some form of disability. People with disabilities use a range of assistive technology to use products and services in a manner that works for them. This may mean VoiceOver or TalkBack to navigate through an app or an external keyboard to make typical gestures on a phone. When quality systems aren’t built, these assistive technologies do not work as intended.

Consider the multiple opportunities presented when quality systems keep inclusion in mind. For example, centering your system around accessibility needs keeps your system up to date with the latest OS releases and reduces additional work of rewriting to meet government requirements

Keep employees engaged

You want employees to be happy coming to work. Engaged employees stay longer, provide valuable work, and encourage innovation. Many companies believe this means free lunches, expensive office spaces, or flexible work schedules. Ultimately, these benefits mean nothing if an employee feels excluded from their coworkers, managers, and company policies.

For example, diversity and inclusion programs in companies generally focus on biases against women in the workplace but fail to address biases against LGBTQ people. In studies from McKinsey and BCG, nearly 75% of LGBTQ employees have had a negative workplace interaction related to their identity, with LGBTQ women experiencing the most harassment. Even further, 40% remain closeted at work to avoid such interactions.

Consider the opportunities and benefits of a fully inclusive workplace, one where employees feel safe to be themselves. Not only is it the morally right thing to do, but it also keeps employees engaged. Being out at work in an inclusive environment leads LGBTQ employees to feel safer, empowered, creative, and less likely to leave for other opportunities.


Inclusion is already part of your goals. It takes openness, curiosity, and determination to bring it to reality. If you want to learn more about product inclusion, I highly recommend Annie Jean-Baptiste’s book, Building for Everyone.